Things Are Taking Off! A Marketing Update
We asked what you wanted to hear about on our blog, and several people wanted to hear more about our marketing plans for Assetereum and the ICO. It sounds like it’s time for me to introduce myself properly, so here goes…
My name is Hazel and I’m the new Marketing Manager for Assetereum, MyDiscountShop and Utilico Energy. I’ve worked on marketing for a mix of industries, from the charity sector to drainage equipment, and I’m really excited to add crypto to my areas of expertise.
Perhaps we should play the cheesy ice-breaker game where I tell you two facts and one lie about myself:
1. I have a pet iguana
2. I used to live in Japan
3. I once got rescued by firefighters from the side of a cliff
I’ll leave you decide which two are true.
I’ve been here for just over a month now, and it’s certainly been a busy one! As well as preparing for the Assetereum World Senior Snooker Championships and the World Seniors Masters, I’ve been getting stuck in sprucing up our website, updating our promo video, adding to our social media accounts, writing emails and texts, creating this blog and generally making sure that we’re communicating with our members as effectively as possible.
While I’m on the topic, the website changes and new video are now live, so do go and take a look: www.assetereum.io
Now I know we’re taking care of our existing token holders to the best of our ability, it’s time to really focus on getting the word out to the rest of the world. We’re preparing to launch a big PPC (Pay Per Click) advertising campaign to target people with an interest in ICOs and cryptocurrencies. As you may know, we’re already listed on a lot of reputable crypto sites, and we’re discussing advertising packages with some popular investment and cryptocurrency websites, so watch this space. On top of this, our sales team are in communication with some big potential purchasers, so we should be seeing a good increase in sales in the next few weeks.
Once the ICO is over, we’ve got an extensive review planned for MyDiscountShop. There are great savings to be made through the website, but I think we can make it even more user-friendly, and ensure our customers are aware of the products, services and discounts on offer. As one of the assets that the ASET tokens are backed by, token holders will see a share of the profits as we grow this business.
I’d like to finish by saying a big thank you to everyone who has been helping us spread the word about Assetereum. Your confidence is infectious, and it’s great to see more and more people signing up on the back of your recommendations. As token holders you’re a valuable part of our team, so keep doing what you’re doing and together we can get Assetereum well and truly off-the-ground!